Verwandte Artikel zu Strategic Marketing Problems: Cases and Comments: United...
Inhaltsangabe
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 6,45
EUR 5,75 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerWeitere beliebte Ausgaben desselben Titels
Suchergebnisse für Strategic Marketing Problems: Cases and Comments: United...
Beispielbild für diese ISBN
Strategic Marketing Problems : Cases and Comments
Verlag:
Pearson Education, Limited, 2006
ISBN 10: 0131871528
ISBN 13: 9780131871526
Gebraucht
Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 11th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4844482-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases And Comments
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-E-006-02459
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases and Comments
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780131871526
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases and Comments
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Strategic Marketing Problems: Cases and Comments This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780131871526
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases And Comments
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.9. Artikel-Nr. G0131871528I3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases And Comments
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.9. Artikel-Nr. G0131871528I4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Marketing Problems: Cases And Comments
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.9. Artikel-Nr. G0131871528I4N00
Anzahl: 1 verfügbar
Foto des Verkäufers
Strategic Marketing Problems: Cases And Comments
Anbieter: Dream Books Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Artikel-Nr. DBV.0131871528.G
Anzahl: 1 verfügbar