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Inhaltsangabe
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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Críticas
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Verlag:
Pearson Prentice Hall (edition 4th), 2005
ISBN 10: 0131856774
ISBN 13: 9780131856776
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Anbieter: BooksRun, Philadelphia, PA, USA
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Paperback. Zustand: Fair. 4th. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0131856774-7-1
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131856776. Artikel-Nr. 9727800
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780131856776. Artikel-Nr. 9727801
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 11534222-75
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 8629859-20
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Zustand: Good. 4 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4636140-6
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 4 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4678613-6
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I4N01
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I4N00
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.33. Artikel-Nr. G0131856774I4N01
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