Verwandte Artikel zu Ethical Marketing (Basic Ethics in Action)

Ethical Marketing (Basic Ethics in Action) - Softcover

Murphy, Patrick; Laczniak, Gene; Bowie, Norman; Klein, Thomas

 
9780131848146: Ethical Marketing (Basic Ethics in Action)
Softcover
ISBN 10: 0131848143 ISBN 13: 9780131848146
Verlag: Pearson, 2004

Inhaltsangabe

For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

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Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

In Ethical Marketing, Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.

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Verlag
Pearson
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0131848143
ISBN 13 
9780131848146
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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