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Inhaltsangabe
Book by Fletcher Keith
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Reseña del editor
This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.
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Marketing Management and Information Technology
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Textbook Binding. Zustand: Very Good. Marketing Management and Information Technology This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780131844827
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Marketing Management and Information Technology
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Textbook Binding. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780131844827
Anzahl: 2 verfügbar
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Marketing Management and Information Technology
Verlag:
Pearson Education Limited, 1995
ISBN 10: 0131844822
ISBN 13: 9780131844827
Gebraucht
Lehrbuch
Anbieter: Antiquariat Armebooks, Frankfurt am Main, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Lehrbuch. Zustand: Gut. 424 Seiten; Prentice Hall - 2nd. 1995 : Keith Fletcher - tb. GR. LK-2M7H-CR5R Sprache: Englisch Gewicht in Gramm: 500. Artikel-Nr. 346316
Anzahl: 1 verfügbar