Fashion Retailing: A Multi-Channel Approach - Softcover

Inhaltsangabe

For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing.

The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.

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