Contemporary Visual Merchandising And Environmental Design - Softcover

Diamond, Jay; Diamond, Ellen

 
9780131730038: Contemporary Visual Merchandising And Environmental Design
Softcover
ISBN 10: 0131730037 ISBN 13: 9780131730038
Verlag: Pearson, 2006

Inhaltsangabe

Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy.  Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including:  point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.

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Verlag
Pearson
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0131730037
ISBN 13 
9780131730038
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
357
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0130988847 ISBN 13:  9780130988843
Verlag: Pearson Education Limited, 2003
Softcover