Verwandte Artikel zu European Edition (Principles of Marketing)
Inhaltsangabe
Book by PHILIP KOTLER GARY ARMSTRONG JOHN A SAUNDERS VERON
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Reseña del editor
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagPearson Education Limited
- Erscheinungsdatum1996
- ISBN 10 0131659030
- ISBN 13 9780131659032
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten992
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Principles of Marketing: European Edition
Verlag:
Prentice-Hall 01/02/1996, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Softcover
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780131659032
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Principles of Marketing: European Edition
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL1484145
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Principles of Marketing: European Edition
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Artikel-Nr. CHL10214568
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Principles of Marketing
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Softcover. Zustand: Poor. Aus Bibliothek aussortiert. The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. Artikel-Nr. 079fa8f2-560b-4767-aff1-5e7028e41f12
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European Edition (Principles of Marketing)
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Paperback
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002676734
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Principles of Marketing
Verlag:
Pearson Education Limited, 1996
ISBN 10: 0131659030
ISBN 13: 9780131659032
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Artikel-Nr. 9556536
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Principles of Marketing
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780131659032. Artikel-Nr. 9559076
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The Principles of Marketing
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780131659032. Artikel-Nr. 9357148
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