Verwandte Artikel zu Competitive Positioning: Key to Market Strategy
Inhaltsangabe
This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
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This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks.
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Competitive Positioning: The Key to Market Success
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780131555990. Artikel-Nr. 9177521
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Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Verlag:
Prentice-Hall 01.05.1993, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Gebraucht
Softcover
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut - gebraucht. Taschenbuch 272 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993-05-01 272 S. , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Hooley, Graham J. Artikel-Nr. BU248660
Anzahl: 1 verfügbar
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Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Taschenbuch Prentice-Hall , 1993 , Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy, Graham J. Hooley, John Saunders. Artikel-Nr. BU322108
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Competitive Positioning: The Key to Marketing Strategy: Key to Market Strategy
Verlag:
Prentice-Hall 01.05.1993., 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Gebraucht
Softcover
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469 23,4 x 17,5 x 2,0 cm, Taschenbuch. Artikel-Nr. 334441
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Competitive Positioning: The Key to Market Success
Verlag:
Pearson Education Limited, United Kingdom, Harlow, 1993
ISBN 10: 0131555995
ISBN 13: 9780131555990
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This book is aimed at final year marketing students, MBA students and marketing managers. Focusing on how to create and sustain superior performance in the market place this book deals with the two central issues in marketing strategy formulation: the identification of target markets and the customers that the company will seek to serve; and the creation of a differential advantage, or competitive edge, that will enable a company to serve the customers more effectively than the competition. Taken together, decisions on these two issues create the competitive positioning of a company from which the implementation of the marketing programme and the elements of the marketing mix are dictated. The book discusses the issues of segmentation and positioning, and how best to apply these approaches. Strategies are presented for defending one's own and attacking one's competitors' positions. Important issues for the 1990s are identified and a framework for developing marketing strategy is presented. British and European examples are given, for example Unilever, Amstrad and American theme parks. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003807389
Anzahl: 3 verfügbar