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Strategic Management: Concepts and Cases: United States Edition - Hardcover

David, Fred R.

 
9780131503496: Strategic Management: Concepts and Cases: United States Edition
Hardcover
ISBN 10: 0131503499 ISBN 13: 9780131503496
Verlag: Pearson, 2004

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

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Verlag
Pearson
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0131503499
ISBN 13 
9780131503496
Einband
Gebundene Ausgabe
Anzahl der Seiten
824
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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