For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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