Verwandte Artikel zu Strategic Management and Business Policy: United States...

Strategic Management and Business Policy: United States Edition - Hardcover

Wheelen, Thomas L.; Hunger, J. David

 
9780131421790: Strategic Management and Business Policy: United States Edition

Inhaltsangabe

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels