Guide to Managerial Persuasion and Influence (Guide to Business Communication Series) (Prentice Hall Series in Advanced Communication) - Softcover

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This concise, practical book is written for you if you want to persuade and influence other people in business―how to...

• Appeal to and motivate different kinds of people
• Enhance your credibility
• Develop your working relationships
• Be influential within an organizational hierarchy
• Gain compliance and agreement with your ideas
• Influence superiors, subordinates, and customers
• Make your points logically
• Persuade in different organizational or country cultures

• Brief: summarizes key ideas only
• Practical: offers clear, straightforward tools you can use
• Reader-friendly: provides an easy-to-skim format