Intended for the first course any student will take on e-commerce.
The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce―from strategic planning to actual fulfillment―using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce’s 16 chapters provide the technical, operational, and managerial details necessary for student success.
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Elias M. Awad is the Virginia Bankers Association Professor of Bank Management at the University of Virginia.
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Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Very Good. Subsequent. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 013140265X-11-1
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