Strategic Management In Action: International Edition - Softcover

Coulter, Mary A.

 
9780131293885: Strategic Management In Action: International Edition

Inhaltsangabe

For courses in Strategic Management.

 

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.

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