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Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) - Softcover

Yip, George S.

 
9780131244887: Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)

Inhaltsangabe

A comprehensive and thoroughly researched guide for the international student. Covers every aspect of global strategy and global integration. Provides a systematic framework for evaluating which elements of strategy to globalize, and by how much. Contains numerous examples, end-of-chapter questions.

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