Electronic Commerce: International Edition - Softcover

Inhaltsangabe

Intended for the first course any student will take on e-commerce.

The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce―from strategic planning to actual fulfillment―using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce’s 16 chapters provide the technical, operational, and managerial details necessary for student success.

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