A Framework for Marketing Management, First Canadian Edition - Softcover

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices.

Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

Special features of A Framework for Marketing Management, Canadian Edition:

• Streamlined coverage that provides a wealth of information in one concise volume.
• Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective.
• Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world.

Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.