Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Hardcover

Keller, Kevin Lane

 
9780131201156: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Hardcover
ISBN 10: 0131201158 ISBN 13: 9780131201156
Verlag: Pearson, 1997

Inhaltsangabe

Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy.

Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions ― and thus improving the long-term profitability of specific brand strategies. Finely-focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0131201158
ISBN 13 
9780131201156
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
784
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland

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ISBN 10:  1408208156 ISBN 13:  9781408208151
Softcover