Profitable Menu Planning: United States Edition - Hardcover

Drysdale, John A.; Courtney, John; Galipeau, Jennifer Adams

 
9780131196803: Profitable Menu Planning: United States Edition
Hardcover
ISBN 10: 0131196804 ISBN 13: 9780131196803
Verlag: Pearson Education (US), 2007

Inhaltsangabe

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

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Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.

"Must" reading for students as well as industry professionals, this edition includes:

  • Software for menu analysis, recipe costing, and selling price
  • How to market to your customer
  • Utilizing existing equipment to expand and enhance your menu
  • How to analyze your menu for maximum profitability
  • How to properly price your menu for maximum sales and profit
  • Marketing nutrition to today's health-conscious customer
  • Laws and regulations governing today's menus
  • Menu design and layout
  • Actual menus from across the country used as illustrations
  • Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus

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Verlag
Pearson Education (US)
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0131196804
ISBN 13 
9780131196803
Einband
Gebundene Ausgabe
Auflage
4
Anzahl der Seiten
384
Kontakt zum Hersteller
Pearson Benelux BV
productsafety@pearson.com

Kabelweg 37
Amsterdam
1014 BA
Niederlande

Weitere beliebte Ausgaben desselben Titels

9780136750345: Profitable Menu Planning, Canadian Edition

Vorgestellte Ausgabe

ISBN 10:  0136750346 ISBN 13:  9780136750345
Verlag: Pearson Education Canada, 1999
Softcover