Selling Today: Creating Customer Value (with FREE Selling Today: Using Technology to Add Value) - Hardcover

Inhaltsangabe

For the introductory level course in sales, personal selling, and/or a tele-course in selling.

This best-selling text offers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.

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