Verwandte Artikel zu Instructor's Edition: United States Edition

Instructor's Edition: United States Edition - Softcover

Kotler, Philip T.; Armstrong, Gary

 
9780131018617: Instructor's Edition: United States Edition
Softcover
ISBN 10: 0131018612 ISBN 13: 9780131018617
Verlag: Pearson, 2003

Inhaltsangabe

For the Principles of Marketing course.

Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0131018612
ISBN 13 
9780131018617
Einband
Taschenbuch
Anzahl der Seiten
752
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien