Selling Today: Creating Customer Value: United States Edition - Hardcover

Reseña del editor

For the introductory level course in sales, personal selling, and/or a tele-course in selling. This best-selling text offers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.