Tested Advertising Methods (Prentice Hall Business Classics) - Softcover

Caples; Hahn

 
9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)
Softcover
ISBN 10: 0130957011 ISBN 13: 9780130957016
Verlag: Financial Times Prentice Hall, 1998

Inhaltsangabe

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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Reseña del editor

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Reseña del editor

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Verlag
Financial Times Prentice Hall
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0130957011
ISBN 13 
9780130957016
Einband
Tapa blanda
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780132446099: Tested Advertising Methods (Business Classics Series)

Vorgestellte Ausgabe

ISBN 10:  013244609X ISBN 13:  9780132446099
Verlag: Prentice Hall, 1997
Hardcover