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Tested Advertising Methods (Prentice Hall Business Classics) - Softcover

Caples; Hahn

 
9780130957016: Tested Advertising Methods (Prentice Hall Business Classics)

Inhaltsangabe

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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