Verwandte Artikel zu Advertising Ethics
Inhaltsangabe
For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.
Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
Von der hinteren Coverseite
Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.
Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 3,17
EUR 4,05 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Advertising Ethics
Beispielbild für diese ISBN
Advertising Ethics
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005872029
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Advertising Ethics
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4974468-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Advertising Ethics
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 4043000-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Advertising Ethics
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Artikel-Nr. G0130941212I3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Advertising Ethics
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Artikel-Nr. G0130941212I3N00
Anzahl: 1 verfügbar
Foto des Verkäufers
Advertising Ethics Basic Ethics in Action
Verlag:
Pearson Prentice Hall, New Jersey, 2005
ISBN 10: 0130941212
ISBN 13: 9780130941213
Gebraucht
Softcover
Anbieter: Biblioteca di Babele, Tarquinia, VT, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: OTTIMO USATO. INGLESE Brossura con coperta editoriale lucida flessibile, banali le abrasioni alle estremità, segno di piegatura lunga al canaletto del dorso in prima, usato che mostra buonissime condizioni. Ottimo lo stato di conservazione interna, pagine bianche, cerniera perfettamente salda. Edizione inglese. N. pag. 140. Artikel-Nr. KNS0024
Anzahl: 1 verfügbar