The Essential Guide to Mobile Business (Essential Guide Series) - Softcover

Über die Autorin bzw. den Autor

INGRID VOS and PIETER DE KLEIN were jointly responsible for the successful introduction of M-info, the world's first commercial WAP portal. M-info and other mobile portal initiatives have been aggressively marketed in combination with Nokia's first WAP enabled handset throughout Europe, where m-business is widespread. Both authors have worked for KPN Mobile (Netherlands), an innovative mobile operator doing business in several countries.

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The complete, non-technical introduction to next-generation m-business technologies and applications.

• Identify your most profitable m-business opportunities now!
• Understand today's key m-business technologies
• Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G
• Includes 17 real-world m-business case studies
• Contains a five-step plan for establishing your Wireless Web presence

Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAs―allowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making!

• The mobile Internet: what it means to customers, entrepreneurs, and developers
• WAP, Bluetooth, and today's other key technologies
• Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE
• Competitive and strategic analyses of key mobile players, applications and technologies
• 17 real-world case studies help you identify your best m-business opportunities
• 5-step action plan for establishing your mobile Internet presence
• How m-business is likely to mature and evolve in the coming years
• By the implementers of the world's first commercial WAP mobile portal

Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answers―straight from the experts who are making it happen!