Connecting with Customers:How to Sell, Service, and Market the Travel Product - Softcover

Reseña del editor

For courses in Introduction to Travel and Tourism. Interactive and lively, this up-to-date text applies sales, service, and marketing principles to all industry sectors using familiar, everyday sales and service experiences as a springboard to travel-specific situations. It examines the marketing strategies that underlie selling and buying travel today, with a focus on business-to-business and internal sales and service.

Contraportada

Thinking about a career in travel? Already in the business. but hoping to polish your skills? Connecting with Customers: How to Sell, Service, and Market the Travel Product will show you how to achieve success in all three areas.

Through vivid examples, interactive exercises and entertaining prose, Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll not only- achieve a deep understanding of what travel shares with other industries, but also how it differs from them in fundamental wars.

Connecting with Customers helps you understand the sales, service. and marketing needs of all .actors of the travel industry. You'll learn how to:

• Apply the six essential steps of travel sales
• Practice the seven secrets of great customer counseling
• Deliver highly-effective sales presentations
• Close the sale consistently and well
• Implement 15 standards of service excellence
• Apply the six major steps of the marketing cycle and create a marketing plan
• Understand how e-commerce leas affected travel marketing and sales
• Serve the needs of niche markets, corporate travelers, groups. and more