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Customer Effective Websites: 17 rules every e-commerce site must follow (Prentice Hall (engl. Titel)) - Softcover

Dalgleish, Jodie

 
9780130878274: Customer Effective Websites: 17 rules every e-commerce site must follow (Prentice Hall (engl. Titel))
Softcover
ISBN 10: 0130878278 ISBN 13: 9780130878274
Verlag: Markt+Technik Verlag, 2000

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Über die Autorin bzw. den Autor

JODIE DALGLEISH is Director of Consulting for the Gartner Group in California. She has worked closely with Web development and design teams across all facets of site development, from conception through implementation. She currently consults on a wide range of e-business issues.

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What your e-commerce customers really want-and how to give it to them! Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals better, faster, and more easily. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that-every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Customer-Effective Web Sites presents 17 rock-solid rules every site must follow to attract profitable customers-and keep them. Discover how to:

  • Define your customers' true needs and requirements
  • Manage Web development for maximum speed, value, and effectiveness
  • Fix problems that are alienating your customers right now
  • Integrate your site with "bricks-and-mortar" resources
  • Plan for "next generation" opportunities your competitors haven't recognized

    Whether you're a dot.com executive, marketer, Web developer, or consultant, you're under the gun to deliver e-commerce results--now. Get the book that comes straight from the e-commerce battlefield, combining new, customer-centered insight with Web management techniques that work: Customer-Effective Web Sites, by Jodie Dalgleish.

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    Verlag
    Markt+Technik Verlag
    Erscheinungsdatum
    2000
    Sprache
    Englisch
    ISBN 10 
    0130878278
    ISBN 13 
    9780130878274
    Einband
    Taschenbuch
    Anzahl der Seiten
    274
    Kontakt zum Hersteller
    Nicht verfügbar
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