Inhaltsangabe
In this supplemental textbook, Lane (University of Georgia) and Russell (Piedmont College) examine the core components of contemporary advertising in an environment of marketing and promotion diversity and specialization. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Über die Autorin bzw. den Autor
RON LANE is Professor of Communications at the University of Georgia. He is also a partner in SLRS Communications, an advertising-marketing agency and a member of the American Advertising Federation's (AAF) Academic Division Executive Committee.
TOM RUSSELL is the Phil Landrum Professor of Communications at Piedmont College, Demorest, Georgia. He was formerly Professor of Advertising and Dean of the Grady College of Journalism and Mass Communication at The University of Georgia. Tom received his Ph.D. in Communications from the University of Illinois and was formerly editor of the Journal of Advertising.
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The Internet has changed the advertising world—forever.
In Ron Lane and Tom Russell's new Advertising: A Framework, find out how the Internet is changing the organization as well as the key strategies for agencies, marketers, and consumers. In addition, learn about the Internet's changing role in the production of advertising campaigns as the authors look into some of the key future developments. Lane and Russell have written a compact yet complete look at all aspects of advertising in the digital age, giving students time to develop campaign strategy and their own Web sites.
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Advertising: A Framework
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0130852201I5N00
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