Advertising: Principles and Practice - Hardcover

Wells, William D.; Burnett, John; Moriarty, Sandra

 
9780130835710: Advertising: Principles and Practice

Inhaltsangabe

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

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