Globalization and Business - Softcover

Reseña del editor

For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.