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Inhaltsangabe
This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today. Examining the structure and function of attitudes, the nature of public opinion and attitude formation, chapters are included on attitude change theories and research. Contemporary social issues are examined, such as political attitudes and voting, racism and sexism, whilst public opinion polling is discussed along with the communication of attitudes and attitude-behaviour relationships. Key features of this revised edition include a chapter on social perception and social cognition, updated research topics in every chapter and in-depth coverage of attribution theory. References to research literature can be found throughout the text.
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This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today. Examining the structure and function of attitudes, the nature of public opinion and attitude formation, chapters are included on attitude change theories and research. Contemporary social issues are examined, such as political attitudes and voting, racism and sexism, whilst public opinion polling is discussed along with the communication of attitudes and attitude-behaviour relationships. Key features of this revised edition include a chapter on social perception and social cognition, updated research topics in every chapter and in-depth coverage of attribution theory. References to research literature can be found throughout the text.
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Attitudes and Opinions, Second Edition
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Attitudes and Opinions
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Attitudes and Opinions
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780130505927. Artikel-Nr. 9259733
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