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Strategic Management: Concepts: United States Edition - Softcover

David, Fred R.

 
9780130497949: Strategic Management: Concepts: United States Edition

Inhaltsangabe

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.

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