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Consumer Behavior: International Edition - Softcover

Schiffman, Leon; Kanuk, Leslie Lazar

 
9780130491756: Consumer Behavior: International Edition

Inhaltsangabe

For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

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