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Strategic Management In Action - Softcover

Coulter, Mary A.

 
9780130400062: Strategic Management In Action
Softcover
ISBN 10: 0130400068 ISBN 13: 9780130400062
Verlag: Pearson, 2001

Inhaltsangabe

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

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Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!
  • New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
  • New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
  • New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
  • New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
  • A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0130400068
ISBN 13 
9780130400062
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
396
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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