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A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.
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A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives. The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.
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Managing Technology and Innovation for Competitive Advantage
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.1. Artikel-Nr. G0130305065I3N00
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Managing Technology and Innovation for Competitive Advantage
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut - gebraucht. 1. ed. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Pearson 1. ed, 2000 , Managing Technology and Innovation for Competitive Advantage, V. K. Narayanan. Artikel-Nr. BU370575
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