The Strategic Management of Organizations - Softcover

Inhaltsangabe

We are pleased to announce the publication of The Strategic Management of Organisationsby Adrian Haberberg and Alison Rieple both of the University of Westminster. This exciting new text from Pearson Education is an essential introduction to strategy for undergraduate students taking business studies and related degrees. It is intended to help students understand the theory of strategic management and competitive advantage and, most importantly, apply that theory in practice. Together, the authors have succeeded in writing a clear and accessible introduction to this complex and challenging subject matter. The clarity of the language and the international approach also make this book very suitable for managers and postgraduate students who do not have English as their first language. The book blends traditional approaches with the more recently developed resource-based view of the firm and provides up-to-date theoretical insights in such areas as increasing returns, organisational learning, corporate parenting and electronic commerce. Rather than viewing strategic management in isolation the book continually makes reference aims to help students to connect it with their studies in related disciplines such as economics, finance, marketing and organisational theory. It takes a balanced view of the strategy process, giving equal importance to insights from economics and to considerations of politics, power, human emotion and fallibility.

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