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Inhaltsangabe
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them. This highly readable book includes a strong managerial orientation and strategic focus; use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants; incorporation of key academic research findings; use of interesting examples to link theory to practice; inclusion of carefully selected readings and cases to accompany the text chapters.
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Über die Autorin bzw. den Autor
CHRISTOPHER LOVELOCK, one of the pioneers of service marketing, divides his professional life among writing, teaching, and consulting. Based in New England, he gives seminars and workshops in the United States and around the world. He has also lived and worked in Britain, Canada, France, and Switzerland. His past academic career includes 11 years on the faculty of the Harvard Business School; 2 years as a visiting professor at the International Institute for Management Development (IMD) in Switzerland, and short-term appointments at Berkeley, Stanford, the Sloan School at MIT, Theseus Institute, and INSEAD. Christopher is author of 60 articles, over 100 teaching cases, and 20 books. He is a recipient of the Journal of Marketing's Alpha Kappa Psi Award, the American Marketing Association's Award for Career Contributions to the Services Discipline, and many awards for outstanding cases. He holds MA and BCom degrees from the University of Edinburgh, an MBA from Harvard, and a PhD from Stanford.
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Services Marketing: People, Technology, Strategy
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Hardcover. Zustand: Très bon. Tampon ou marque sur la face intérieure de la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Stamp or mark on the inside cover page. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-059-408
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Services Marketing: People, Technology, Strategy
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-183-469
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Services Marketing: People, Technology, Strategy
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Hardcover. Zustand: Très bon. Notes en marge. Tampon ou marque sur la face intérieure de la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Notes on page margins. Stamp or mark on the inside cover page. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-059-491
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Services Marketing: People, Technology, Strategy (4th Edition)
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-AA-007-00541
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Services Marketing: People, Technology, Strategy
Verlag:
Prentice Hall 25/07/2000, 2000
ISBN 10: 0130173924
ISBN 13: 9780130173928
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Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780130173928
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Services Marketing: People, Technology, Strategy
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Hardcover. Zustand: Very Good. Services Marketing: People, Technology, Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780130173928
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Services Marketing: People, Technology, Strategy
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780130173928. Artikel-Nr. 9128948
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Services Marketing : People, Technology, Strategy
Verlag:
Pearson Education, Limited, 2000
ISBN 10: 0130173924
ISBN 13: 9780130173928
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Zustand: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3109619-6
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Services Marketing: People, Technology, Strategy (4th Edition)
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.75. Artikel-Nr. G0130173924I3N00
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Services Marketing: People, Technology, Strategy (4th Edition)
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.75. Artikel-Nr. G0130173924I4N00
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