Inhaltsangabe
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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Advertising: Principles and Practice
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Advertising: Principles and Practice
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Advertising: Principles and Practice
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Hardcover. Zustand: Very Good. Advertising: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780130162052
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Advertising: Principles and Practice
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Advertising: Principles and Practice
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