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Marketing Management: Millennium Edition: International Edition - Softcover

Kotler, Philip T.

 
9780130156846: Marketing Management: Millennium Edition: International Edition
Softcover
ISBN 10: 0130156841 ISBN 13: 9780130156846
Verlag: Pearson, 1999

Inhaltsangabe

For undergraduate/graduate courses in Marketing Management.

This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Verlag
Pearson
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0130156841
ISBN 13 
9780130156846
Einband
Taschenbuch
Anzahl der Seiten
784
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien