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Market-Based Management: Strategies for Growing Customer Value and Profitability - Softcover

Best, Roger J.

 
9780130145468: Market-Based Management: Strategies for Growing Customer Value and Profitability

Inhaltsangabe

For courses in Marketing Management and Marketing Strategy.

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.

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