Verwandte Artikel zu Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations - Hardcover

Mohr, Jakki J

 
9780130136060: Marketing of High-Technology Products and Innovations
Hardcover
ISBN 10: 0130136069 ISBN 13: 9780130136060
Verlag: Pearson, 2000

Inhaltsangabe

For undergraduate/graduate-level courses in Marketing of Technology, Innovation, Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.

Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts.

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Über die Autorin bzw. den Autor

DR. JAKKI MOHR is the Ron and Judy Paige Faculty Fellow and an Associate Professor of Marketing at the University of Montana-Missoula. Prior to joining the University of Montana in the fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997), where she earned both the Frascona Teaching Excellence Award (1992) and the Susan Wright Research Award (1995). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard's Personal Computer Group and TeleVideo Systems. She received her B.B.A. from Boise State University (1982), her M.S. in Marketing from Colorado State University (1984), and her Ph.D. in Marketing from the University of Wisconsin-Madison (1989).

Dr. Mohr's research has been published in numerous academic and industry publications.

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Verlag
Pearson
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0130136069
ISBN 13 
9780130136060
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
414
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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