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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century - Softcover
Inhaltsangabe
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,
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Reseña del editor
In Cutting Edge Advertising, one of the world's leading creatives offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, he presents more than 300 of the world's best ads -- each discussed, analyzed and critiqued, frankly and provocatively, by the brilliant creatives responsible for them. Globally-respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith, Bob Barrie, Neil French and Jeff Goodby -from the world's most admired advertising agencies -- share their secrets in a carefully structured, inspirational journey through the process of creating truly great advertising. No other book covers the subject so completely -from research and strategy, through concept and crafting, and beyond. This book demolishes worn-out advertising myths that may have been true in the '50s and '60s -- replacing them with 21st century techniques that work now! You'll find a full chapter on how to come up with great ideas, specific guidance on the craft of art direction and copy, and great advice for nurturing your own career in advertising. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002305581
Anzahl: 1 verfügbar
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-X-016-00625
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Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Verlag:
Prentice Hall PTR, 1999
ISBN 10: 013012897X
ISBN 13: 9780130128973
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP69301763
Anzahl: 1 verfügbar
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.42. Artikel-Nr. G013012897XI5N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Artikel-Nr. G013012897XI3N00
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Artikel-Nr. G013012897XI3N00
Anzahl: 1 verfügbar
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780130128973. Artikel-Nr. 8992120
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Cutting Edge Advertising. How to create the worlds best print for brands in the 21st century.
Anbieter: biblion2, Obersulm, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: very good. Broschiert. Zustandsangabe altersgemäß. Sofortversand aus Deutschland. Artikel wiegt maximal 1000g. Ecken und Kanten bestoßen. 337 Seiten. In englischer Sprache. Buchrücken lichtverfärbt. Einband mit leichten Gebrauchsspuren, leicht verfärbt sowie mit Aufkleber auf Rückseite. Artikel-Nr. 5548002 si
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. O07A-03093
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130128973. Artikel-Nr. 8664210
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