Electronic Commerce 2004: A Managerial Perspective: United States Edition - Hardcover

Inhaltsangabe

For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce―how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

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