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Presumptive Design: Design Provocations for Innovation - Softcover

Frishberg, Leo; Lambdin, Charles

 
9780128030868: Presumptive Design: Design Provocations for Innovation
Softcover
ISBN 10: 0128030860 ISBN 13: 9780128030868
Verlag: Morgan Kaufmann, 2016

Inhaltsangabe

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

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Über die Autorinnen und Autoren

Leo Frishberg is Principal of Phase II, a Portland, OR based User Experience (UX) and Product strategy consultancy. As Director of UX at athenahealth, he is responsible for driving leading edge efforts to change the US healthcare system. While Sr. Manager, UX at The Home Depot Quote Center, he established a world-class user experience team driving a multi-billion dollar enterprise. At Intel, as Product Design Manager, he led multiple enterprise UX teams responsible for enabling technologies. Leo began the enterprise phase of his career as Principal UX Architect at Tektronix where he established UX as a strategic component of the Logic Analyzer Product line. Learn more about this leading edge design-research method at the companion website to the book Presumptive Design.

Charles Lambdin is a User Experience Researcher and Designer at Intel Corporation. He has a Master’s in experimental psychology and a PhD in human factors. Most of his publications are in the area of research methodology and statistics.

Von der hinteren Coverseite

Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

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Verlag
Morgan Kaufmann
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0128030860
ISBN 13 
9780128030868
Einband
Taschenbuch
Anzahl der Seiten
448
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Verantwortliche Person
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