The Write Approach: Techniques for Effective Business Writing - Softcover

Stockard, Olivia

 
9780126715453: The Write Approach: Techniques for Effective Business Writing
Softcover
ISBN 10: 0126715459 ISBN 13: 9780126715453
Verlag: Elsevier Science Publishing Co Inc, 1999

Inhaltsangabe

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it. It includes exercises, worksheets, and sample revisions and covers memos, letters, and ways to catch readers' eyes. It teaches how to judge writing quality and incorporates actual writing samples from large and small businesses. It emphasizes results-oriented writing.

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Críticas

"Olivia Stockard's book provides practical approaches for getting your message across to many different publics clearly and succinctly. I particularly liked her sections on E-Mail, Frontloading, and Showing Emotion in Business Writing. The exercises are also very useful and can even enable seasoned writers to learn something new by practicing what Olivia preaches."
--JANE A. SILVERMAN, Executive Director, Association of Junior Leagues International

"Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, The Write Approach will be useful both for readers working on their own and as a text in business writing classes."
--WALTER BLANCO, Professor of English, Lehman College

"The book offers a truly comprehensive course in effective business writing--not just a few tips and basic do's and don'ts. Using excellent subject organization, outstanding exercises and an informal, readable style, it provides a clear path to a business writing style that is far above adequate, one that is mature, individual and conveys the very best about the writer."
--KAREN BRADLEY, Assistant Vice President for Human Resources, New York University

Reseña del editor

Olivia Stockard, a New York-based communications consultant, provides techniques to help business writers translate their skills in analysis and logic into successful letters, memos, and reports. Her examples are drawn from paper and electronic documents written in large corporations and small businesses. By judging writing samples and ultimately setting their own standards, readers learn how to evaluate business writing and improve it.

Key Features
* Includes exercises, worksheets, and sample revisions
* Covers memos, letters, and ways to catch readers' eyes
* Teaches how to judge writing quality
* Incorporates actual writing samples from large and small businesses
* Emphasizes results-oriented writing

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Elsevier Science Publishing Co Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0126715459
ISBN 13 
9780126715453
Einband
Tapa blanda
Anzahl der Seiten
190
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland

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