Implementing Analytics: A Blueprint for Design, Development, and Adoption (The Morgan Kaufmann Series on Business Intelligence) - Softcover

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Nauman Sheikh is a veteran of the data architecture profession who has built dozens of large scale operational and analytical systems over the last 18 years. He has worked in three continents solving business challenges in consumer credit, risk, fraud and direct marketing areas dealing with a variety of cultural, technological and legal challenges surrounding data and its use. He is a hands-on practitioner with skills ranging from analytical reporting to data mining models to analytics driven business decisions and their audit and control frameworks.

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Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower.

• Simplifies the understanding of analytics from a technical and functional perspective and shows a wide array of problems that can be tackled

•Shows how existing technology within an enterprise can be used to build analytics solutions

• Helps formalize analytics projects from staffing, technology and implementation perspectives