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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects - Softcover

Sharon, Tomer

 
9780123851307: It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
Softcover
ISBN 10: 0123851300 ISBN 13: 9780123851307
Verlag: Morgan Kaufmann, 2012

Inhaltsangabe

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

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Über die Autorin bzw. den Autor

Tomer Sharon is a User Experience researcher at Google Search. Previously, he led the user experience research effort for Google’s online advertising management platform - DFP (Doubleclick for Publishers). Prior to Google, he worked at Check Point Software Technologies in Israel as User Experience Researcher Lead.

As founder and first president of UPA Israel, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products, and growing and nurturing a professional community of 1,000 practitioners.

Tomer is an experienced speaker at local and international conferences, a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a BA in Social Sciences from The Open University and a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.

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Verlag
Morgan Kaufmann
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0123851300
ISBN 13 
9780123851307
Einband
Taschenbuch
Anzahl der Seiten
294
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar