Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms - Hardcover

 
9780123814319: Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms
Hardcover
ISBN 10: 0123814316 ISBN 13: 9780123814319
Verlag: Academic Press, 2011

Inhaltsangabe

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

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Verlag
Academic Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0123814316
ISBN 13 
9780123814319
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
356
Herausgeber
Dolan Raymond J., Sharot Tali
Kontakt zum Hersteller
Nicht verfügbar
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