Design Thinking Basics: An Introduction to the DTMethod - Softcover

Czarny, Rafal; Chrzaszcz, Agnieszka; Eromin, Michal

 
9780117093904: Design Thinking Basics: An Introduction to the DTMethod

Inhaltsangabe

To support certification in DTMethod, the Inprogress Design Lab provides a comprehensive guide for organisations and individuals to enhance their design and user journey.Design is part of every project, product, or solution. It determines how a consumer or business interacts with products and provides insight to how organisations are perceived.Design thinking is an approach to designing new products, processes and services (solutions). Solutions are designed and delivered using a variety of models, tools and methods depending on the preferences of an organisation and its challenges.Design thinking is not a single methodology but a way of working that involves different methods of operation.By learning and practicing the DTMethod, organisations will benefit by:• reducing risk by assessing if projects are feasible before they start• reducing costs for projects• increasing the benefits obtained by products, processes and services• reducing uncertainty about the duration and level of people's involvement in the Design Thinking process• enabling the inclusion of Design Thinking into the routine activity of projects• increasing the possibility of designing a good Solution.

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Über die Autorin bzw. den Autor

Agnieszka, the co-author of this publication, is an educator,learning designer and e-learning specialist. She works in themercurial environment of a university, where design thinkinghelps her to find solutions to complex problems with diverseteams. She is interested in exploring contexts for design andunderstanding users through research and prototyping. As lead author of the DTMethod, Rafal is a psychologist,trainer, designer and consultant. He has spent countless hourshelping design thinking teams to find solutions. Not only has hecreated development programs, motivational systems, businesssimulations and training games, but he has also supportedorganizational changes as a trainer and consultant. He isconvinced of the superiority of evidence-based approaches overintuitive actions, and strongly believes that design thinking iscurrently the only approach that will help people to find the bestsolutions to different challenges. Michal, the second co-author, is a facilitator, designer and trainer,facilitating design thinking processes for business, scienceand administration. He is particularly interested in creativityand the methods of stimulating it. A natural sceptic, he is aflexible supporter of structured and systemic approaches to ideageneration.

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