Critical situations such as cyberattacks and PR nightmares may notonly damage your stock price, brand and reputation, they may eventhreaten your survival if not appropriately handled. They are happeningmore frequently for a growing number of organizations.In our digital enterprise age, the business is IT and IT is the business.Organizations can no longer handle major IT incidents in isolatedbusiness and IT silos. Everyone needs to be on the same page, with ashared understanding of the situation. And that’ s where the CriticalCommunication Capability (CCC® ) Framework comes into play.The CCC Framework is a comprehensive body of practical knowledgethat is designed to provide you with a shared frame of referencefor handling crises more efficiently and effectively.You can also use this publication to help you prepare for theCCC Framework exam, as a reference for applying what you havelearned, and to build the skill necessary to help you and yourorganization successfully manage a critical situation.
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Jim Desler is a Communications specialist with years of corporate and government experience in managing technology and public policy issues. David Pultorak is a Seattle-based service experience management consultant andauthor with expertise in what teams need to do to succeed in today’ s digital organizations.
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